Identifying predictable risk factors (incorrect car seat installation, failure to be restrained, etc.) and yearning to suggest preventive solutions for crash fatalities to children, Hoon Y. Kim founded Safe Traffic System (STS) in Franklin Park, Illinois in 2000.

Built on that principle and through numerous innovative structural variations in conventional child restraints, STS launched its 1st generation of RideSafer® in 2004, creating a big buzz among child safety professionals and the media.